When I founded “Have Doggie, We’ll Doo!!,” it was the first registered Dog Waste Removal service in Chicago and the Northern suburbs. In fact, we were the first in the country. I came up with the idea while listening to my neighbors argue about who’d pick it up. It seemed simple, “I’ll do it…” and the rest is history.
As you may remember before Google, businesses made sure they were featured in paper directories. The problem with super niche industries like ours, not to mention all the others within the much broader “pet services” category, was that the Yellow Pages didn’t have a proper category for our services. We were often located under Dog Groomers.
We took it upon ourselves to address this growing market and established the first directory dedicated to pet services. Dog and cat acupuncture, massage therapy, portraits, day care… you name it. We had hundreds of businesses listed, and these directories were freely available in dozens of locations across the Chicago and the surrounding suburbs. We continued this directory for 10 years until we finally retired the it in 2003.